AI-powered multi-channel outreach that replaces expensive SDR workflows.

The AI-Native Sales Engagement Platform

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Activate Engine™
The AI-Native Sales Engagement Platform

Built for B2B teams who want more pipeline without hiring more SDRs.

One single workflow for outreach, CRM, conversations, meetings, and prospect intelligence.

Automatically surface forgotten high-potential leads from your network, and send messages in your voice.

Stop chasing low value leads. Start building real relationships with AI-driven hyper-personalized outreach that feels personal. Increase your WhatsApp, LinkedIn, and email engagement while keeping control.

Activate & Barrel transforms sales development with AI, that actually learns your voice.

Replace 6–10 sales tools with one AI-native platform built for B2B teams.
the Activate Engine™ unifies LinkedIn, email, WhatsApp, deals, meetings, enrichment, and prospect analysis into a single AI workflow with 95% automation.

We analyze your existing network for forgotten high value prospects. We increase LinkedIn, WhatsApp, and email outreach, predict who’s ready to convert, and eliminate CRM admin, while keeping your conversations authentic. No more cold leads. No more clunky CRMs. Just smarter, faster relationship-building at scale.

What A&B Replaces

Activate & Barrel consolidates outreach, CRM, calendar, inbox, enrichment, intelligence, and analysis into one system with no switching costs.

Activate & Barrel includes a lightweight CRM Hub for teams who want everything in one place.

Trusted by fast-growing companies worldwide

Join leading GTM lead activation, product, and business development teams who rely on us everyday

Why Teams Choose A&B

  1. One single workflow instead of 6–10 tools

  2. Multi-channel (LinkedIn, Email, WhatsApp) built-in

  3. AI-native: prioritisation, enrichment, messaging, scoring

  4. Unified CRM + conversations + calendar

  5. RAG knowledge base for personalised, on-brand messages

  6. 95% automated outbound with human control

  7. Built for speed → zero pipeline lag, zero manual admin

Grow pipeline without growing SDR costs.

What Makes Us Different

Sales today is manual, messy, and inefficient. Great leads go cold. Salespeople hate admin. CRMs sit unused.

⚡ 95% AI, 5% human touch

🧠 Learns your tone from chats, emails & calls

📱 Automates WhatsApp, LinkedIn & Email

🔥 Predicts who’ll convert next

💬 Lets you approve, tweak, or just let it run

Boost Response Rates

  • Boost Response Rates — wake lukewarm leads with AI-crafted follow-ups

Save 10+ Hours/Week

  • Wake lukewarm leads with AI-crafted follow-ups

  • Eliminate manual CRM logging and lead tracking

  • Stay Personal at Scale

  • Bulk automation with your tone, not a bot’s